The Reclusive Barclay Brothers, an unsigned band in the UK has gained a lot of attention recently by doing just that. They are offering to pay £27 (around $50 AUD) to 100 people who listen to their single 'We Could Be Lonely Together', randomly selected from their online mailing list. Which for around $5000 plus the price of the video clip it is a pretty cheap marketing campaign to get a lot of international media attention and therefore getting a lot of people listening to the track, who hopefully liking it and buying it. Quite smart.
But personally I think they should have spent a few more pounds on a better stylist and photographer... and more thought into a better band name.
The video clip is really interesting, with an explanation of what they are doing. The music is nothing to get excited about, but I have heard worse on the radio.
If you are keen to signup to their e-newsletter the website is NewLowForMusic.com
What band would you like to collect a few dollars from?
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